How an Ecom CRO Expert Identifies Conversion Barriers Across the Ecommerce Customer Journey
A website connected with ecommerce can possibly draw in thousands of visitors and still not make any sales. It's not always traffic, it's always conversion hurdles that are lurking all over the customer journey. An Ecom CRO Expert understands each step of that journey, and why customers lose faith, get confused and fail to convert. CRO is all about eliminating obstacles and simplifying the journey, from landing pages to checkout. When behavioral data, usability analysis, and ecommerce psychology are all taken into account, CRO experts can gain insights into why customers are leaving and offer valuable solutions. Understanding the Ecommerce Customer Journey Typically, the ecommerce customer journey consists of a few stages: awareness, product discovery, evaluation, purchase, and post-purchase engagement. Each step can be a chance to convert the customer or a cause for the customer to go elsewhere. The Ecom CRO Expert looks at the flow of users through these pages, not just o...